Privacy Policy

Who We Are

Direct Cremation LA ("we," "us," or "our") is a licensed funeral establishment operating in Los Angeles County, California. Our license number is FD #2564. We provide direct cremation services to families throughout the greater Los Angeles area.

Contact: 131 W Green St, Suite A, Pasadena, CA 91105 · (213) 818-7115 · care@directcremationla.com

Information We Collect

We collect information that you provide to us directly when you contact us or begin the arrangement process, including:

• Your name, address, phone number, and email address
• The name and date of death of your loved one
• Information required to complete legal documents (death certificate, cremation authorization)
• Payment information (processed securely through our payment processor — we do not store full card numbers)
• Information submitted through our contact or arrangement forms

We may also collect basic technical information when you visit our website, such as your browser type, pages visited, and approximate location (via IP address), through standard web analytics tools.

How We Use Your Information

We use the information we collect solely to:

• Provide cremation services and fulfill legal obligations related to disposition of remains
• Communicate with you about your arrangements
• Complete required government and legal documentation
• Process payment for services rendered
• Respond to your inquiries and provide customer support
• Comply with California state law and applicable regulations

We do not sell, rent, or share your personal information with third parties for marketing purposes.

Who We Share Information With

In the course of providing services, we may share necessary information with:

• Government agencies — County vital records offices, coroner, and state agencies as required by law
• Cremation facilities — Licensed facilities that perform the cremation
• Death certificate services — As required to complete legal filings
• Payment processors — To process your payment securely

All third parties we work with are legally bound to handle your information in accordance with applicable privacy laws.

Data Retention

We retain records related to your arrangement as required by California law and for our legal and business records. Financial records are retained for a minimum of seven years. We securely dispose of personal information that is no longer needed.

Your California Privacy Rights (CCPA)

If you are a California resident, you have the right to:

• Know what personal information we have collected about you
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of the sale of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at care@directcremationla.com or call (213) 818-7115.

Cookies and Analytics

Our website may use cookies and similar technologies to understand how visitors use the site. This information is used in aggregate to improve our website and is not linked to individual identities. You may disable cookies in your browser settings.

Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or misuse. Payment information is encrypted and handled by PCI-compliant processors.

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from minors.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the effective date below. Continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us:

• Email: care@directcremationla.com
• Phone: (213) 818-7115
• Mail: 131 W Green St, Suite A, Pasadena, CA 91105

Effective Date: April 20, 2026 · Direct Cremation LA · FD #2564